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36% of the Ads on University Names Are Not Run by the University. Who Is Advertising on Yours?

Across 14,763 ads from 174 Indian universities, about 36% of the ads matched to a university’s name are not the ... Read more

July 8, 2026 6 min read
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The States Winning the University Digital Race (It’s Not Who You Think) Marketing Research

The States Winning the University Digital Race (It’s Not Who You Th...

Ask any higher education leader which Indian states should lead in university digital presence, and you’ll hear the same names: ... Read more

Mar 17, 2026 8 min read
Which CMS Should Your University Use? Data From 194 Websites Marketing Research

Which CMS Should Your University Use? Data From 194 Websites

The question surfaces in every university website redesign meeting: should we go with WordPress, Drupal, or build something custom? It’s ... ...

Mar 17, 2026 8 min read
The Admission Page Checklist: What Students Actually Look For Marketing Research

The Admission Page Checklist: What Students Actually Look For

A prospective student lands on your admission page. They scroll for 30 seconds. They don’t find what they need. They ... Read more

Mar 17, 2026 10 min read
Private vs Deemed Universities: A Digital Presence Comparison Marketing Research

Private vs Deemed Universities: A Digital Presence Comparison

How does your type of institution actually perform online compared to the other? It’s a question every university leadership team ... Read more

Mar 17, 2026 6 min read
Is Your University Ready for AI Search? Most Aren’t. Marketing Research

Is Your University Ready for AI Search? Most Aren’t.

AI Visibility Research The AI Visibility Landscape What happens when students ask ChatGPT about 194 Indian universities 88.6 Avg AI ... Read more

Mar 17, 2026 7 min read
What 18,838 Reddit Posts Reveal About Indian Universities Marketing Research

What 18,838 Reddit Posts Reveal About Indian Universities

Reddit Analysis The Reddit Sentiment Landscape 18,838 unfiltered student conversations across 185 Indian universities 18,838 Reddit Posts Analyzed ...

Mar 17, 2026 6 min read

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