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36% of the Ads on University Names Are Not Run by the University. Who Is Advertising on Yours?

Across 14,763 ads from 174 Indian universities, about 36% of the ads matched to a university’s name are not the ... Read more

July 8, 2026 6 min read
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How University Ads Are Made, and Where They Leak: 68% Have No CTA, 93% Share One Template Marketing Research

How University Ads Are Made, and Where They Leak: 68% Have No CTA, ...

Across the 14,763 university ads we captured, 68% carry no call-to-action button and 16% of Meta ads carry no detectable ... Read more

Jul 8, 2026 5 min read
We Captured 14,763 University Ads. Here Is What Indian Universities Advertise, Where, and When. Marketing Research

We Captured 14,763 University Ads. Here Is What Indian Universities...

Thrivemattic captured 14,763 ads from 174 of the 194 private and deemed universities we study, across Meta, Google, and LinkedIn. ... Read more

Jul 8, 2026 6 min read
How We Built the Largest Indian Colleges Digital Readiness Report Marketing Research

How We Built the Largest Indian Colleges Digital Readiness Report

Thrivemattic’s study of NIRF private colleges measured 124 institutions across 55 columns of data, drawn from 8 independent sources. The ... ...

May 28, 2026 7 min read
Are Your Applicants Reading You on ChatGPT? Marketing Research

Are Your Applicants Reading You on ChatGPT?

ChatGPT mentioned 98% of the 124 NIRF private colleges we studied when prompted, so surface presence is nearly universal. The ... Read more

May 27, 2026 7 min read
When Shiksha (Doesn’t) Own Your Search Results Marketing Research

When Shiksha (Doesn’t) Own Your Search Results

Across 124 NIRF private colleges, the mean number of aggregators — Shiksha, CollegeDunia, Careers360 — appearing on a college’s own ... Read ...

May 27, 2026 7 min read
If Your College Has No Analytics, You’re Recruiting Blind Marketing Research

If Your College Has No Analytics, You’re Recruiting Blind

Across the 124 NIRF private colleges Thrivemattic analyzed, 102 (82%) run zero marketing tools and exactly 1 runs any marketing ... Read more

May 27, 2026 7 min read
College vs Engineering vs Management: Three Different Internets Marketing Research

College vs Engineering vs Management: Three Different Internets

Across the 124 NIRF private colleges Thrivemattic studied, Management institutes post a mean AI readiness of 57.4 against the College ... Read more

May 27, 2026 7 min read
The 12 Colleges India’s Search Engines Can’t Read Marketing Research

The 12 Colleges India’s Search Engines Can’t Read

Of the 124 NIRF private colleges we studied, 12 have hardened their public websites so thoroughly that even modern crawlers ... Read more

May 27, 2026 7 min read
When Your Reputation Outranks Your Website Marketing Research

When Your Reputation Outranks Your Website

Across 124 NIRF private colleges, the correlation between academic rank and digital quality is effectively zero: Pearson r = +0.062 ... Read more

May 27, 2026 7 min read

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