Turn search and AI visibility into growth you can measure.
We work with universities, schools and other education institutions, and select B2B organisations to turn search and AI visibility into measurable growth. Systems designed for you to run independently, or a dedicated team that manages it for you.
Universities measured on Google
and AI, September 2026
4
Published studies
15+
Automated Health Checks
Running Every Cycle
5
Custom Report Types
Delivered Every Month per Client
4 Regions
Active Client Work Across
India, UAE, Singapore and Bahrain
The Status Quo in Education
Marketing spend has gone up. Digital discovery is dropping.
Students now look for universities and schools on Google and in AI answers, and many institutions do not appear there. These problems show up in nearly every university and school we audit. Most admissions teams don’t realise they’re losing enrolments because of them.
01
Students search the category before they search your name.
Your name already ranks on Google: 178 of 187 universities in our study own it. Ask AI for a university without naming one, and 83 of 194 never appear.
02
Students ask AI before they search Google.
Prospective students now ask ChatGPT, Perplexity, and Gemini which university to attend. If you’re not in those answers, you’re not in their consideration set.
03
Your reports look backwards. Your decisions can’t.
Monthly PDFs that rehash last quarter. No enrolment attribution, no forward view. Marketing teams can’t connect spend to enrolled students, so they can’t defend the budget or know what to change.
01
Your content reads like a brochure. Buyers want proof.
In reputation-driven industries, buyers research deeply before they speak to sales. If your website doesn’t demonstrate expertise, you lose the deal before the first conversation.
02
AI is answering your buyers’ questions without you.
Decision-makers in IT services, consulting, and professional services use AI tools to shortlist vendors. If your expertise isn’t structured for AI retrieval, you’re not on the list.
03
You’re measuring traffic. You should be measuring credibility.
Pageviews don’t tell you whether a buyer will pick up the phone. Without attribution across the full decision cycle, marketing stays a cost centre instead of a growth driver.
The Status Quo in B2B
High consideration cycles lead to disconnected marketing operations.
When buyers take months to decide and your reputation is the deciding factor, generic marketing actively costs you deals.
Our Research
Our recommendations are based on four published studies covering 1000+ institutions.
We measure how Indian universities, colleges, foreign campuses and international schools show up on Google and in AI answers. Our recommendations come from what the numbers showed, not what sounded right in a pitch deck.
18,838 Reddit posts read for the university study. Thousands of AI answers checked.
Universities
Private University Digital Index
194 private and deemed universities, measured on Google, AI answers, admission pages, site speed and Reddit.
Campuses
Foreign Campus India Report
18 India campuses of foreign universities, measured on how they reach Indian students online.
Colleges
College Digital Presence Review
How private colleges show up on Google and in AI answers, and which gaps one admissions cycle can fix.
Engagement Models
Start with a diagnostic. Scale into a system.
Every engagement begins with data. Where you go from there depends on what you need.
Start with clarity
Know exactly where you stand.
One-time audits and sprint deliverables that show you the gap so you can act on it with confidence. No retainer required.
- SEO Sprint: full technical audit delivered in 24-72 hours
- AI Visibility Audit: how you appear in ChatGPT, Perplexity, Gemini, Claude
- Content Engine: structured content production at scale
- University Ranking Report: benchmarked against peer institutions
From INR 4,999 · No discovery call needed
Build with us
A dedicated team that runs the system for you.
Strategy, execution, and reporting handled by a team that stays with you. No rotating account managers. You own everything we build.
- Search + AI visibility managed as one integrated system
- Enrolment-path systems: landing pages, automation, attribution
- 5 branded reporting cadences, automated to your institution
- Powered by Halo: our proprietary visibility platform
Custom pricing · Retainers and projects
The Explorers Lab
Zell Education
The Explorers Lab
Zell Education
Client Results
What growth systems produce in practice.
Three clients, three measures: technical SEO fixes at a university, walk-ins at a school and organic traffic at an EdTech company. Different institutions, different starting points. Same methodology.
University · 18 months
95%
Technical SEO issues resolved
How a liberal arts university reclaimed its search presence from aggregators.
Ashoka University
K-12 School
2×
School walk-ins
A school with no marketing team doubled walk-ins using automation alone.
Integrated Learning Academy
EdTech
400%
Organic traffic growth
Rebuilding search architecture to match how families actually research.
The Explorers Lab
Powered by Halo
Every advantage your competitors gain starts with visibility you’re not tracking.
Halo is one platform that maps your entire digital presence: search, AI, content, technical health. See what’s working, what to fix, and where to grow.
4
AI engines
15+
Health checks
5
Report cadences
Illustrative dashboard
Google + AI
One dashboard. ChatGPT, Perplexity, Gemini, Claude alongside your Google rankings.
15+ checks
Every cycle. Issues flagged before they cost you enquiries.
5 report types
Your brand. Weekly pulses to board decks, automated and on schedule.
Everything Halo produces is yours. The dashboards, the content system, the playbook. If we step away, your team keeps running.
Leadership
Meet the team behind the work.
Thrivemattic is led by Sandeep Kelvadi on marketing strategy and Noella Cresence on communication strategy, with a delivery team behind them.
Sandeep Kelvadi
Founder & Marketing Strategist
20+ years in digital marketing, from growth-stage operations in the US to co-founding DreamNotion Innovations and Pixelmattic. Built Thrivemattic and its AI-native visibility platform Halo. Leads marketing strategy and the systems behind every client engagement across four countries.
Connect on LinkedIn
Noella Cresence
Communication Strategy
17+ years turning complex value propositions into messaging that converts, across manufacturing, automation SaaS, and education. Leads brand, content, and communication strategy at Thrivemattic. Shapes everything from landing pages to enrolment journeys to campaign narratives.
Connect on LinkedInBacked by a dedicated delivery team across strategy, content, performance, and operations, working across India, UAE, Singapore, and Bahrain.
Open Tools
Thrivemattic Marketing Suite
16 production-grade marketing skills for Claude Code. SEO audits, content pipelines, lead scoring, cold outreach, reporting cadences. Built from the same systems we run for clients.
Get Started
When your buyers search Google or ask an AI, they should find you first.
And the system that gets them there should be yours to keep.