The Explorer’s Lab, an EdTech company based in the Middle East, approached thrivemattic to revamp their digital presence and transform their business model in response to the COVID-19 pandemic. Originally offering in-person learning trips for students, they needed to pivot to an online model and establish themselves as a prominent brand in the virtual education space.

The Explorer’s Lab encountered several obstacles in their digital transformation journey. Their website required significant updates to improve performance and resolve technical issues. The brand needed a clearer identity and messaging strategy to stand out in the competitive EdTech market.

The sudden shift from in-person to online learning due to the pandemic necessitated a rapid adaptation of their business model and digital capabilities.

Additionally, the company faced the common challenge of balancing the desire for quick results with the need to build a comprehensive, long-term digital strategy. These factors combined to create a complex set of challenges that required a multifaceted solution.

We implemented a holistic approach which included developing a robust brand strategy and identity, complete with a detailed brand manual and messaging guidelines, redesigning and optimising the website for both user experience and search engine performance, migrating to a more reliable hosting provider. 

We also crafted a content marketing strategy aligned with newly developed buyer personas and the customer journey. Throughout the process, the team worked with the client to help them better understand digital marketing best practices and set realistic expectations for growth.

Outcome

The company established itself as a thought leader in virtual education, achieving first-page rankings for key industry terms. Most importantly, The Explorer’s Lab successfully transitioned to an online model, creating a solid foundation for continued growth in the competitive EdTech space.

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