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36% of the Ads on University Names Are Not Run by the University. Who Is Advertising on Yours?

Across 14,763 ads from 174 Indian universities, about 36% of the ads matched to a university’s name are not the ... Read more

July 8, 2026 6 min read
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Navigating the B2B Landscape in a Post-Google Antitrust World Marketing Strategy

Navigating the B2B Landscape in a Post-Google Antitrust World

Oct 25, 2024 5 min read
The False Hope of Digital Marketing Marketing Strategy

The False Hope of Digital Marketing

Marketers are good at creating hyperbole. We’ve created the perception among our potential customers that digital marketing is magical, instantaneo...

Oct 25, 2024 5 min read
Artificial Intelligence

Impact of AI on B2B Digital Marketing in 2024

Aug 17, 2023 4 min read

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