Anyone can audit one website. Run a performance test, check the search results, read a few Reddit threads, write up ... Read more
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Marketing Research
The default response to a digital audit is a full website redesign. A committee is formed. An RFP goes out. ... Read more
Marketing Research
Most university marketing teams define competition the same way: three to five academic peer institutions chosen by ranking proximity, geographic ....
Marketing Research
Ask a higher education leader which states lead in university digital presence and you will hear Delhi, Tamil Nadu, Maharashtra ... Read more
Marketing Research
The question surfaces in every university website redesign meeting: should we go with WordPress, Drupal, or build something custom? Most ... Read more
Marketing Research
A prospective student lands on your admission page. They scroll for 30 seconds. They don’t find what they need. They ... Read more
Marketing Research
How does your type of institution actually perform online compared to the other? It’s a question every university leadership team ... Read more
Marketing Research
Prospective students are typing university questions into ChatGPT, Gemini and Google’s AI Overviews instead of scrolling through search results. “B...
Marketing Research
Universities spend months on admissions brochures: polished campus photography, chosen student testimonials, curated programme descriptions. Meanwh...
Marketing Research
If someone searches your university’s name on Google, does your site come first? In February we reported that many did ... Read more
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