Halo SEO

Arriving from your university’s scorecard? This review maps the complete findings and 90-day fix roadmap behind your scan.

Is Your University Ready for the Next Search Landscape?

Planning for the next intake happens in a shifted search landscape. Generative AI answers and aggregator platforms now shape how prospective students discover your programmes before they ever visit your website.

  • Technical baseline
  • AI visibility
  • Reach map
  • 90-day plan

Book Your Conversation

A brief 15-minute conversation to review your university’s baseline and see if this diagnostic fits your planning timeline.

  • Walk through your scan data and current AI visibility presence
  • Review your target programmes and intake timeline
  • Determine if a full Search Readiness Review is the right move

    No obligation · 15 minutes · Your data stays between us.

    The Next Admission Year Search Readiness Review

    A fixed-scope diagnostic that gives leadership an objective baseline of your search and AI visibility before next cycle’s budgets are committed. You receive verified findings across your digital infrastructure, programme discovery paths, and AI answer presence.

    Four Structured Outputs

    Search Readiness Review — Sample

    Sample

    1

    Technical Baseline

    Core Web Vitals, indexation, crawl efficiency, schema

    2

    AI Visibility Baseline

    25 prompts, three engines, three repeated runs

    3

    Admissions Reach Map

    Organic, direct and AI-referral traffic to programme pages

    4

    90-Day Action Plan

    Owner, effort and priority for every fix

    Structure is illustrative. Your review carries verified figures for your institution only.

    AI Visibility Baseline

    One section from the review, shown in detail (illustrative)

    Your mention rate

    32%

    Your citation rate

    11%

    Cohort median

    41%

    25 real student and parent prompts, three engines, three repeated runs. Illustrative values.

    Technical Baseline

    A complete audit of your digital infrastructure: Core Web Vitals, indexation health, crawl efficiency, and schema implementation. We catalogue the specific technical defects degrading your search visibility and mobile user experience.

    AI Visibility Baseline

    We test 20–30 real student and parent prompts across ChatGPT, Gemini, and Perplexity over three repeated runs. You see your institution’s exact mention rate, first-party citation rate, and factual accuracy in generative answers.

    Admissions Reach Map

    A clear map of how applicants reach your priority programme pages across organic, direct, and AI-referral channels. We benchmark your aggregator dependence and trace where enquiry paths lose prospective students.

    90-Day Action Plan

    A sequenced fix roadmap for the upcoming quarter. Every action has an assigned owner, effort estimate, priority level, and target metric, with technical dependencies mapped so your team can execute without delay.

    How the Review Works

    2–3 Week Delivery

    From kickoff to executive presentation. Delivered with fixed scope before next cycle’s budgets are locked.

    15-Minute Access Setup

    Read-only access to GSC and GA4. All AI visibility and aggregator audits run externally with zero IT lift.

    Board-Ready Evidence

    Gives your Vice-Chancellor and Registrar the defensible data needed to justify admissions marketing spend to the board.

    A Diagnostic Framework Built on Sector Data

    Our diagnostic benchmarks derive from our proprietary study of 194 Indian private and deemed universities. Every finding is contextualised against real sector distributions, giving your leadership team objective reference points grounded in verified sector data.

    Proven with sector leaders: In our ongoing engagement with Ashoka University, this diagnostic framework audited 2,309 pages, expanded tracking across 17,000+ ranking keywords, and grew new user reach by 64%.

    Before you book

    What does the review cost?

    Pricing is scoped after the planning conversation, once we have seen your institution’s baseline and goals. The 15-minute call is free and carries no obligation. We quote fixed scope, never an open-ended retainer before you have decided.

    Do we need our IT team involved?

    Only for one short step: read-only access to Google Search Console and GA4. Every AI-visibility and aggregator audit runs externally, so your team carries no extra load.

    How is this different from our current agency?

    Most agencies optimise for traffic and ranking. We measure whether students can find and cite you in AI answers, where aggregators intercept your brand, and where your application journey loses applicants. The review produces evidence your leadership team can use to hold any vendor, including us, accountable.

    Is our university’s data kept private?

    Yes. Findings are delivered only to you. We publish benchmark aggregates across the 194-university study, never an individual institution’s numbers without written approval.