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How We Built India’s Largest University Digital Presence Study

Methodology Research Architecture 194 universities. 8,342 data points. 7 data sources. 194 Universities 8,342 Data Points 7 Data Sources 25 ... Read more

March 18, 2026 10 min read
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The Secret to More Clicks: Why Your Titles and Meta Descriptions Matter (And How AI Can Help) Website Optimisation

The Secret to More Clicks: Why Your Titles and Meta Descriptions Ma...

Ever wonder why some websites effortlessly attract clicks while others get lost in search results? The answer often lies in ... Read more

Feb 5, 2025 4 min read
The Future of Search and Impact of AI on Search Behaviour Marketing Strategy

The Future of Search and Impact of AI on Search Behaviour

Google Search is dead. AI put the nail in the coffin. Does that mean SEO is dead as well? Not ... Read more

Feb 5, 2025 11 min read
Navigating the B2B Landscape in a Post-Google Antitrust World Marketing Strategy

Navigating the B2B Landscape in a Post-Google Antitrust World

Oct 25, 2024 5 min read
The False Hope of Digital Marketing Marketing Strategy

The False Hope of Digital Marketing

Marketers are good at creating hyperbole. We’ve created the perception among our potential customers that digital marketing is magical, instantaneo...

Oct 25, 2024 5 min read
Artificial Intelligence

Impact of AI on B2B Digital Marketing in 2024

Aug 17, 2023 4 min read

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