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How We Built India’s Largest University Digital Presence Study

Methodology Research Architecture 194 universities. 8,342 data points. 7 data sources. 194 Universities 8,342 Data Points 7 Data Sources 25 ... Read more

March 18, 2026 10 min read
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Marketing Research

The University Website in 2026: Benchmarks, Gaps, and What to Fix F...

The default response to a digital audit is a full website redesign. A committee is formed. An RFP goes out. ... Read more

Marketing Research

7 Digital Competitors Your University Doesn’t Know About

Most university marketing teams define competition the same way: three to five academic peer institutions chosen by ranking proximity, geographic ....

Marketing Research

The States Winning the University Digital Race (It’s Not Who You Th...

Ask any higher education leader which Indian states should lead in university digital presence, and you’ll hear the same names: ... Read more

Marketing Research

Which CMS Should Your University Use? Data From 194 Websites

The question surfaces in every university website redesign meeting: should we go with WordPress, Drupal, or build something custom? It’s ... ...

Marketing Research

The Admission Page Checklist: What Students Actually Look For

A prospective student lands on your admission page. They scroll for 30 seconds. They don’t find what they need. They ... Read more

Marketing Research

Private vs Deemed Universities: A Digital Presence Comparison

How does your type of institution actually perform online compared to the other? It’s a question every university leadership team ... Read more

Marketing Research

Is Your University Ready for AI Search? Most Aren’t.

AI Visibility Research The AI Visibility Landscape What happens when students ask ChatGPT about 194 Indian universities 88.6 Avg AI ... Read more

Marketing Research

What 18,838 Reddit Posts Reveal About Indian Universities

Reddit Analysis The Reddit Sentiment Landscape 18,838 unfiltered student conversations across 185 Indian universities 18,838 Reddit Posts Analyzed ...

Marketing Research

30% of Universities Don’t Own Their Google Search Results

If someone Googles your university’s name, do you show up first? Most leadership teams assume the answer is yes. Our ... Read more

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