'thrivemattic in conversation' is a podcast series where you can hear Sandeep and Noella's conversations on marketing strategy, GEO/AEO trends and AI tools. Insights for marketing leaders in higher education and B2B tech industries.
Episodes
Inside India’s Largest University Admissions Benchmark
In this episode, we unpack one of the most uncomfortable findings from our India University Digital Benchmark research. We analyzed 200+ private and deemed universities, mapped more than 110,000 web pages, studied admissions journeys, AI search visibility, Google search performance, Reddit sentiment, and website UX signals to understand one thing: Where does student intent break before application? What emerged wasn’t a branding issue.
Technical SEO Debt: The Silent Killer on Large University Websites
In this episode we break down our #SEOtransformation project for India's leading liberal arts university. This wasn't a “fix 20 pages” situation. It was a 10,000+ page website with multiple schools, centres, departments, and an admissions ecosystem, built over years with zero #SEOGovernance, resulting in serious technical #SEO debt. So we did what most teams can't do manually; We used #AI as leverage and built custom tools + workflows to scale SEO without burning out the university teams (or ours).
AEO vs GEO vs AIO: The New Language of Discovery
#Search isn't what it used to be. For the first time in two decades, the architecture of online visibility has been rewritten and most brands haven't realised it yet. In this episode we discuss how AI is changing the way your business gets discovered - and why Answer Engine Optimisation (#AEO), Generative Engine Optimisation (#GEO), and AI Overviews (#AIO) are redefining what it means to “rank.” If you're a #CEO, #CMO, or #digitalmarketing leader, this is the episode that tells you what no #SEO guide will.
What Happens to SEO When AI Answers Everything?
From #AI Overviews and zero-click results to #LEO, #AIO, #GEO, and conversational search, the rules of visibility are being rewritten. In this episode, Noella sits down with Sandeep Kelvadi (Founder of ‪@thrivemattic‬ & Co-founder of Pixelmattic) and Rashmi Narayana (SEO & Digital Marketing Specialist at thrivemattic) to unpack the future of #SEO - what stays, what changes, and what CMOs must prioritise right now.
What No One is Telling You About AI and the Future of SEO
SEO is evolving at breakneck speed, and if your business is still optimising for #Google the old way—you’re already behind. AI-powered search engines like #Chat-GPT, #Perplexity, and Google’s AI Overviews are rewriting the rules, prioritising zero-click results and pushing websites down the SERP.
Subscribe & Stay Updated
Get notified when new episodes are released. Join higher education marketing professionals who tune in weekly.