Event Marketing for Life Sciences
What if your event outreach worked 10x harder?
Amplify Your Brand at the CPHI, ChemSpec and beyond.
Our AI-enabled event strategies help BD teams in health sciences and agchem industries book more with less effort.
Sound familiar?
What We’re Hearing From Business Teams Like Yours:
We need more predictability in our booth traffic.
We want to be proactive, not reactive.
It’s hard to get our leads warmed up before the event.
You’re not alone.
Across the life sciences, health sciences, agchem and pharma businesses event marketing often runs into the same walls.
Short runway, manual outreach, low appointment rates, and minimal visibility.
But it’s not a dead end, it’s a fresh opportunity to lead with clarity, cadence, and connection.
We get it.
That’s why we’ve built a practical system to fix this.
Thrivemattic partners with business development and marketing leaders to:
Build custom communication cadences that start early conversations.
Set up appointment booking workflows integrated with booth traffic planning.
Launch visibility campaigns on LinkedIn and Google tied to search behavior pre-event.
Enable your internal teams with ready-to-deploy automation sequences
Design a post-event follow-up system that converts conversations into opportunities.
Think of us as your event marketing operations layer.
Tailored AI- Powered Microservices to Amplify Event Impact
for Fine Chemicals, Life Sciences, Health Sciences, Agchem and Pharma Businesses.
We offer plug-and-play digital microservices, purpose-built to drive visibility, improve engagement, and ensure the right visitors walk into your booth ready to talk business.
Email Automation Setup
Pre-event email workflows that warm leads and increase business interest.
Ad Campaign Mgmt
Plan, launch, and optimise event ads across digital channels.
Event Landing Pages
Design event landing pages that drive sign-ups and enquiries.
LinkedIn Campaign
Target key buyers and boost event visibility with LinkedIn campaigns.
Event SEO Boost
Rank higher in searches with event-focused SEO optimisation.
Lead Nurture Set Up
Convert cold leads with timely, multi-step outreach systems.
Promotion Strategy
Use a cross-channel approach to drive engagement and digital recall.
Campaign Advisory
Plan your messaging, timing, and audience targeting for events.
Messaging Frameworks
Pre-set communication flows tailored to your event goals.
Visitor Engagement
Automate real-time capture and follow-up with booth visitors.
Post-Event Drip Plan
Nurture leads with a 30-day post event automation workflows.
Team Enablement
Train internal teams to manage campaigns with ease.
Download the Checklist Top Business Teams Use for Events Like CPHI & Chemspec
When the Right Systems Click, So Do the Results
Reach, responses, and ROI, here’s what a thrivemattic campaign delivers.
4X
increase in cold-to-warm lead transition rate
300%
uplift in appointment bookings (Stack Campaign, 2023)
40%
increase in on-site engagement from automated sequences
Built for Growth, Backed by Clients
Here’s what partners across industries say about our approach.
“Within 8 weeks, we saw a 70% increase in qualified enquiries through our website.”
“Team Stack”
“From campaign strategy to automation, the team gave us a process we still use.”
“Head of Village Energy”
“Simplified. Structured. Scalable. We finally understand how to nurture interest into intent.”
“CMO of The Explorers Lab”
Download the Event Visibility Optimization Checklist
Plan smarter outreach and increase qualified footfall in under 30 minutes. This checklist helps you:
Align outreach across sales, marketing, and BD
Build a timeline to warm up cold and existing leads
Maximize booth visits at events like CPHI, Chemspec, and more
Is Your Event Team Built for the Way Businesses Engage Today?
| Capability | Thrivemattic | Internal Teams | Multi Agency Support |
|---|---|---|---|
| Unified Event Strategy Aligns planning, messaging, and timelines across marketing and BD. |
✅Fully aligned and focused | ⚠️Often siloed or reactive | ❌Disconnected scopes |
| Automated Pre-Event Outreach Cadence-based email flows to engage cold and warm leads ahead of the event. |
✅Ready-to-use workflows | ⚠️Manual, limited reach | ❌Not included |
| Lead Nurture Workflows Automated sequences to transition contacts from interest to action. |
✅Structured and timed | ⚠️Depends on follow-through | ⚠️Needs orchestration |
| Cross-Channel Integration Combines email, SEO, social, and paid to drive consistent visibility. |
✅Channels work together | ⚠️Narrow focus by team | ❌Managed in silos |
| Speed of Execution Rapid deployment using event-specific frameworks and tools. |
✅Launch-ready setup | ⚠️Slower due to capacity | ⚠️Varies per partner |
| Post-Event Follow-Up Built-in 30-day workflows to convert conversations into leads. |
✅Follow-ups automated | ⚠️Often overlooked | ❌Not scoped in |
| Reporting & Insights Campaign-level metrics aligned to lead generation and conversions. |
✅Clear and event-tied | ⚠️Basic or delayed | ❌Disjointed reports |
| Messaging Alignment Unified content framework across all touchpoints. |
✅Consistent across BD & MKT | ⚠️Mixed voices, unclear flow | ⚠️Varies by agency |
| Operational Load on Teams Execution that lightens internal workload, not adds to it. |
✅Low-touch & supported | ❌High internal effort | ❌Needs coordination time |
| BD Training & Support Workshops and guidance tailored to commercial teams. |
✅Embedded and ongoing | ⚠️Case-by-case basis | ❌Execution-only model |
FAQ
We have our own team, why bring in Thrivemattic?
Our expertise lies in setting up structured marketing systems that most in-house teams don’t have bandwidth or tooling for. We work with your team to amplify reach, automate outreach, and maximize booth ROI.
Do you integrate with the tools we already use?
Yes. We build automation workflows that sit within your tech stack and compliance requirements. We work with what’s already approved inside your enterprise environment.
How fast can we get started?
Setup can begin within a week. Our fastest go-live has been 14 days post-kickoff.
Will you be promoting our products?
No. We focus on visibility, registration, and appointment marketing. Not product promotion.
Can you guarantee booth footfall?
No agency can. But we guarantee that our systems will maximize your outreach efficiency, follow-up velocity, and overall event marketing visibility.